| Creativity
and Quality Secures New Business for Boxes Prestige
Boxes Prestige has won, against strong competition from five major
firms, its first contract with the historic company Woods of Windsor - famous throughout
the world for its quintessentially English range of toiletries.
Based in Northampton, the manufacturer of high quality cartons for the luxury
beauty and bath products industries, is producing a range of sophisticated presentation
packs for the Woods of Windsor Christmas 99 Gift Collection.
"The winning designs from Boxes Prestige stood apart from all other
submissions because they were so creative," said Marketing Manager of Woods of
Windsor, Penny Line.
"We needed packaging which would show the contents clearly but at the same
time get away from the traditional vacuum forming and window carton gift set presentation
so prevalent in our industry. Additionally, we wanted to further upgrade our packaging and
ensure that the cartons stacked easily on the shelves. The result is that our Christmas
Gift Collection will stand out in the stores as superior in design and quality," she
added.
Boxes Prestige Managing Director, Peter Burgess, said: "We are very pleased
to be working with Woods of Windsor; this is an exciting new account for us. We worked
closely with them to understand exactly what they wanted to achieve from the packaging of
their new range and created and produced cartons which met their overall objectives. We
are looking forward to further developing our relationship with them."
The cartons are produced from 480um carton Silkia via Iggesund mill. Some of the
packaging has cord handles and 12 colours are used plus hi gloss. Gold blocking is also a
feature.
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