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Boxes GH Wins Contract for Westmill Foods’ New Range of Authentic Chinese Cuisine

Boxes GH, major producer of high quality printed folding cartons and one of seven specialist companies in The Boxes Group, has won its first order from Westmill Foods Ltd – part of Associated British Foods plc.

Based in Blackburn, Boxes GH is producing cartons in five innovative designs for the launch of Westmill Foods’ new Lee Kum Kee range of Chinese traditional egg noodles, endorsed by celebrity chef Ken Hom.  These also include a range of noodles with Lee Kum Kee sauces – Sweet and Spicy, Oyster Ginger and Garlic and Sichuan Spicy.

The carton design incorporates six colours, with emulsion varnish, on white lined folding box board.  The design company, Ward Hayes Partnership, of Woburn, worked closely with Boxes GH to create a special background colour for the packaging to achieve consistency across the brand.

Westmill Foods is clear brand leader in high quality noodles for the Chinese restaurant and take away market in the UK.  The Company has five factories and its headquarters are in Bishops Stortford.

Marketing Director of Westmill Foods, David Reay, said:  “We chose Boxes GH to produce our new cartons because the company is able to manage the whole project from conception to completion through the resources of The Boxes Group.  We are impressed especially with the technical ability of Boxes Imaging – the reprographics arm of the Group and the extremely fast turnaround achieved by Boxes GH; the whole project being completed in only three weeks.”

Boxes GH Business Development Manager, Chris Fuller, added:  “We already work with ABF and are now looking forward to developing further business with Westmill Foods following the successful completion of this first project.”

Boxes GH maintains its leading position in the industry through a corporate commitment to outstanding customer service and a continuous investment programme in the latest technology and state of the art printing presses.  More than £3.5m has been invested in a number of areas of the business.

The company houses the latest high speed Roland 906 printing press – the first one of its kind commercially available in the UK and its own laser cutting and die-making facility, both of which improve lead times for customers by shortening the production cycle.

As well as a wide range of printing and finishing processes, a further key strength is the company’s technical expertise.  The GH design team offers customers creative and practical solutions to producing imaginative cartons that will perform well on high speed packaging lines.

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