The Boxes Group Supplies Premier Packaging for First Class Continental Favourite

A Welsh family business is increasing the country’s appetite for a luxurious range of continental-style waffles with help from two divisions of The Boxes Group which specialise in innovative cartons and labels.

Tregoes Waffle Bakery, which began business in an old shop in the village of Tregoes 18 years ago, is producing three types of waffle - Toffee, Toffee-Coated in Belgian Dark Chocolate and Toffee-Coated Full Cream Milk Chocolate. The chocolate waffles are individually packed and the toffee, in packs of two, and also shrink-wrapped in a pack of eight.

Boxes Group division Ditone Labels is supplying a 5 colour label printed on white semigloss paper perm to match a die cut wrap around sleeve from Boxes Edson, printed in six colours on 350 grease resistant board which is barrier-coated. The waffles are flow-wrapped in plastic on site.

Tregoes Waffle Bakery MD, Kees Huysmann, said: “Ditone Labels and Boxes Edson have done an excellent job for us, providing us with first class labels and carton sleeves to mirror the high quality of our product. The service has been entirely reliable, all our production deadlines have been met and we have been given the best possible customer service.”

The business originally started when the family began selling waffles at shows and markets but interest from local shops soon escalated production and demand meant a move to bigger premises in Llandysul in 1994. After a substantial investment in equipment, the Tregoes Waffle Bakery now works with a team of 14 people, producing nearly 4,000 waffles an hour. Apart from supplying local supermarkets such as the Co-op, Safeway, Sainsburys, Somerfield and Tesco’s, the Bakery also sells in Selfridges, Harvey Nichols, Fortnum & Mason and the Bluebird Food Emporium.

David Stevenson, Managing Director of Ditone Labels said: “More and more we are working in partnership with other divisions of The Boxes Group to enhance our customers’ packaging in the most creative and cost-effective way through our investment in an exceptional range of print processes.”

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