Christmas Creativity for Virgin Cosmetics Company Wins Boxes Prestige Major National Accolade

Boxes Prestige has been nationally recognised for its leading-edge expertise in luxury product presentation with a major award for the creative packaging supplied for The Virgin Cosmetics Company Christmas range.

It’s the ninth time in the 14 year history of The Spotlight Awards, run by Paper and Print Focus, that Boxes Prestige has won an honour and the ninth time the Company has been selected for the most creative use of folding box board. The Event this year, at the Grosvenor House Hotel in London, was sponsored by Iggesund Paperboard.

The cartons for The Virgin Cosmetics Company Christmas range, comprising three collections for women - Pure Heaven, Simply Divine and Blissful, were constructed by the Boxes Prestige design studio and produced on Avanta Ultra 485um material. They were printed using a four colour process with either gloss and/or pearl varnish and gold foil blocking.

Graphics for the cartons were created by Virgin Cosmetics’ Head of Design, Allison Miles, who said: "Boxes Prestige understands and shares our passion for perfection which is why we have worked with them over a number of years.

"This Christmas we set out to create a design based on nostalgic memories of an era when beautiful things were slowly and lovingly hand-crafted."

Seven illustrations were selected and the repro arm of Boxes Prestige was involved at an early stage to ensure Virgin Cosmetics could recreate the delicate layered artwork as closely as possible to the original and also keep their 3D effect.

Allison Miles added: "This was a real challenge for us. We had to print our Christmas design on a wide variety of substrates each with their own strengths and weaknesses, working tightly within a cost-effective method of production. We sat down with Boxes Prestige and decided the best way was to scan the original illustrations as 10x8cm transparencies. All print runs involved key team members from both companies even when the hours were unsociable! Some may say we’re obsessive about our dedication to perfection but Boxes Prestige shares our commitment."

Boxes Prestige, based at Northampton, has recently made the largest investment in its history with the acquisition of a £2.4m Roland 700 Colour press, uniquely configured to position the Company at the forefront of its industry. The new technology - the latest on the market - is nearly twice as fast as existing presses and will result in Boxes Prestige
becoming one of the most competitive companies in its sector.

The Boxes Group, which has a turnover of £50m, consists of seven specialist companies and majors on product presentation in a wide range of fields, from innovative luxury cartons for cosmetics manufacturers to specialist cartons for the pharmaceutical and healthcare industries. The business operates from five sites throughout the UK and is part of Clondalkin, the international group of companies producing specialist
packaging and printing products.

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