Thorntons Continental - the leading confectionery company's flagship range of luxury chocolates - is being relaunched with new look cartons manufactured by Boxes Prestige, the specialist in first class packaging presentation.

The Continental range consists of fine truffles, light mousses and pralines covered in Thorntons unique milk, white and dark chocolate and features hand-finished decoration. The re-design covers all six Continental pack sizes from 100g to 885g and also the 300g and 900g European range for Alpine, Italian and Belgian varieties of chocolate.   

Each of the cartons, manufactured from folding box board, are printed in either five or six colours using metallised inks with pearlised varnish and spot gloss varnish.

Boxes Prestige Sales Manager, Jon Basford, said: "This exciting new design for these exclusive chocolates was created by using a combination of standard and cyrel plates and by the ingenious mix of  metallic Merk inks and varnishes saturated with minute metallised particles."

Conventional proofing could not give the desired effect so to ensure a perfect outcome was guaranteed, Boxes Prestige facilitated a trial for the packaging technologist and designer to create the new look under the guidance of print experts at the Prestige plant. This also benefited Thorntons with a cost saving by removing the need for secondary proofing.

Boxes Prestige is a growing division of The Boxes Group which comprises eight specialist companies majoring in product presentation across a wide range of fields.

The business operates from four sites throughout the UK and there are two companies in The Netherlands and one in Poland. The Boxes Group is part of Clondalkin plc, the international group of companies producing specialist packaging and printing products.
 
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