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The Boxes Group Helps Ted Baker Reward its Big Spenders

Leading UK designer brand Ted Baker recently gave away innovative gift packs for its best male and female customers, with niche expertise from two divisions of the Boxes Group - the product presentation specialists.

Boxes Prestige, in Northamptonshire and Ditone Labels, Cambridgeshire, worked with London Supply Chain Management company Communic8 to create two 800 micron frosted polypropylene gift packs for men and women who spent more than £100 in store.

The men’s pack contained four shot glasses, a miniature bottle of vodka, playing cards and a dice and the women¹s pack had a hair towel, wine glass, two chocolates and a scented candle.

Communic8’s design brief from Ted Baker was to produce a packaging concept that was innovative and practical to hold all the product types, within a specified budget.

Client Services Director at Communic8, Megan Simpkins, said: “When we approached The Boxes Group for ideas, they were very helpful in understanding the brief and the restraints on the fragility of the products inside. For ideas they proceeded to several prototypes, adding little touches to the final design to make them stand out from the crowd.”

Boxes Prestige was asked to produce the design for the construction of the carton and fitment on polypropylene. The plastic is printed clear with an opaque look, is self erect and has a tuck in tab lock. Ditone Labels supplied the one colour vinyl self adhesive label required for contents and tamper evidence.

The Boxes Group majors on product presentation in a wide range of fields, from innovative luxury cartons for cosmetics manufacturers to specialist cartons for the pharmaceutical and healthcare industries and the food sector. The business operates from five sites throughout the UK and has two companies in The Netherlands. The Boxes Group is part of Clondalkin, the international group of companies producing specialist packaging and printing products.

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