Lyle Selects The Boxes Group for New Product Range

Lyle's Coffee Syrup Selections, a new product containing a variety of coffee flavourings in 20 x 10ml single-serve sachets, is being packaged in a stylish presentation carton by The Boxes Group.

The carton has been designed with a flip top opening to allow consumers easy access to the sachets and easy re-closure. The carton is produced in six colour Offset Litho with a gloss finish on 400um White Lined Chipboard.  For transit and in-store display, a two colour tray was designed and produced on Microflute. 

Boxes Group Business Development Manager, Chris Fuller, said: "Our decision to use Microflute material eliminated the need for a corrugated outer case for transit purposes reducing cost and wastage. Known as SRP, (Shelf Ready Product), this pack enables the retailer easy shelf loading in-store. As we are able to print directly onto Microflute the graphics on the tray were easily matched to the design incorporated on the cartons."

Lyle's Franchise Development Manager, Alison Ashman, added: "We launched our new Selections packs with a three-fold objective; to provide consumers with more choice, pack convenience and ease of use; promote consumer trial of other flavours in the range and to encourage trading-up into the full size 375ml bottles to drive sales and grow the brand."

The Boxes Group comprises eight specialist companies majoring in product presentation across a wide range of fields.

The business operates from four sites throughout the UK and there are two companies in The Netherlands and one in Poland. The Boxes Group is part of Clondalkin plc, the international group of companies producing specialist packaging and printing products.

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