Extensia Streamlines Packaging for Rhodia

Ditone - one of the few UK companies with the highest international standard for packaging pharmaceutical materials - is helping Rhodia, a global manufacturer of speciality chemicals, to streamline its supply chain by using Extensia multi page leaflet labels.

The Extensia leaflet label has reduced significantly the number of components used to packaging Rhodia’s inhalation anaesthetics for veterinary and human use which are exported all over the world.

Rhodia Purchasing Manager, Packaging, Bob Crowte said: “Choosing Extensia gave us a great opportunity to streamline all our packaging and reduce variants in print. The decision has saved us money and simplified the whole supply chain. Using Extensia means we have eliminated the need for the carton, the direction sheet inside the packaging and carton label.”

The Extensia multi page leaflet label was chosen against competitor brands because of its protective overlaminate, cost-effectiveness and re-sealability. It also incorporates Ditone’s patented ‘quick release’ opening which means that the label can be peeled and resealed easily.

Ditone MD, David Stevenson, added: “Extensia is a truly adaptable product providing extra space through its folded leaflet design to advertise ranges, give instructions or enable printing of multiple languages. Our ‘quick release’ multi reseal mechanism ensures the label can be resealed over and over again.”

Extensia is part of a range of products which includes the Extensia Neck Label with an integrated detachable leaflet. As with all the Extensia family, it can be printed in full colour throughout and is also ideal for tear-out vouchers. Extensia is being used on two product sizes of Rhodia¹s inhalation anaesthetics, the 100ml and 250ml bottles.

Rhodia provides a wide range of innovative products and services to the consumer care, food, industrial care, pharmaceuticals, agrochemicals, automotive, electronics and fibres markets. Customers are offered tailor-made solutions based on the cross-fertilisation of technologies, people and expertise. The organisation generated net sales of £5.5 billion in 2003 and employs approximately 20,000 people worldwide.

Based in Cambridgeshire, Ditone has recently installed the Gallus RCS - the world's most advanced narrow web press and the first of its kind in the UK as part of the Company's £2.5 million investment programme. Ditone offers an exceptional range of products that include Peel & Reveal labels, Crystal labels and the patented Tac-Tag range. The Company is part of the expanding Boxes Group.
 

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