 |
Ditone
Leads Remploy’s Drive to Elevate Brand Image
Remploy
is employing advanced label technology experts Ditone Labels to expand
and redesign its entire Only Natural range following the outstanding
success of an initiative to upgrade its branded toiletries for the
cash and carry and wholesale sectors.
Ditone, which worked recently with Remploy on innovative new label
designs for Only Natural Crème and Foam Bath products to improve
their market image, is now producing the range’s high impact new
look.
Managing Director of Ditone, David Stevenson, said: “We¹ve achieved
maximum shelf impact for the Only Natural range by managing this
project from label concept to final production and throughout we have
worked closely with Remploy’s designers to advise on materials and
print processes. Ditone has improved the quality of the Only Natural
labels by using screen and letterpress printing on synthetic
materials.”
Remploy is investing heavily in its Only Natural brand and the range
includes Showergel, Skin Care, Baby Care, Hair Gel, Bubble Bath,
Shampoo, Conditioner, Intensive Lotion and Cocoa Butter.
Only Natural Brand Manager, Anita Kirkland, added: “Ditone has been
the perfect company for our business needs, producing a much more
stylish and contemporary image for our brand. The quality of their
labels, level of service and communication skills are first class.”
Based at Kimbolton in Cambridgeshire, Ditone has built up a national
reputation for innovation and has recently launched a whole new range
of speciality label products. These include holographic finish,
crystal labels, multi-page leaflet labels, credit card labels and
braille and moon printing to assist the visually impaired.
Ditone can offer a variety of print processes for both long and short
runs, including flexo and UV flexo, rotary and semi-rotary
letterpress, as well as in-line screen, foil blocking and variable
information printing and the company has additional state-of-the-art
presses on order.
The Company has its own design studio dedicated to - and
specialising in - label design and reproduction.
Remploy’s mission is to expand the opportunities for disabled people
in sustainable work both within the company and externally. It was
initially set up in 1946 by the Government to provide employment for
people severely disabled in the Second World War.
Today there are 88 factories across the UK, employing 8,000 disabled
staff. The new Remploy 21 initiative to restructure the business units
within the company has been implemented to ensure that Remploy can
train its workforce in modern and efficient factories and provide them
with opportunities in outside industries.
Further press information from Laura Crisp/Lesley Crosland
at Crosland Communications
Tel: 01638 662188
email: croscomm@dial.pipex.com
To choose another story - click here |
|