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Innovative
packaging with the primary focus on new metallic pantone colours over
a grained board texture is being produced by the Boxes Group for
a sophisticated new aromatherapy range from Price's, the world-famous
candle company.
The Boxes Group, is producing packaging for Pricešs Aromatherapy Tea
Lights in three fragrances called Desire, Balance and Relaxation.
Each design is printed in three colours, matt varnished, grained, cut,
creased and glued on 400um White Lined Folding Boxboard.
Price's Product Manager, Maggie Carson, said: "Following
intensive market research into aromatherapy candles, our aim was to
communicate through innovative packaging design to the end user that
this was a premium, 100 per cent natural product with many hidden
benefits, which could be a self purchase treat or a gift. The Boxes
Group is our preferred carton supplier as we can always depend on
fast, reliable service with attention to detail that is paramount to
Price's and our products."
The Boxes Group, comprises of seven companies each of which have
developed a range of skills and expertise in specific areas of the
packaging materials business and is part of the Ŗ350m turnover
Clondalkin Group, specialising in printing and packaging products,
which operates across the US and Europe, has over 50 subsidiary
companies and employs more than 3,500 people.
Price's is a Royal Warrant holder and has been candlemaking for 170
years, manufacturing and marketing some 65 million candles a year.
Established in 1830, the company has played its part in history -
Florence Nightingale tiptoes among Crimean casualties by the light of
a Pricešs candle lantern and Captain Scott ventured to the Antarctic
with the aid of Pricešs famous nightlights.
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