Boxes GH, major producer of first class folding cartons for big brand name manufacturers of FMCG products, is supplying exciting packaging for the relaunch of Imperial Tobacco’s Amphora range.

The international blue chip organisation, which has just appointed Boxes GH as its sole folding carton supplier, is remarketing the Amphora range following a ‘renaissance’ in pipe smoking. This has seen Imperial Tobacco’s export sales rising rapidly in recent years with Amphora consolidating its position as a leading international aromatic pipe tobacco brand in almost 100 markets worldwide.

Imperial Tobacco Buyer, Monica Thomas, said: "We have enjoyed an excellent relationship with Boxes GH for many years. Without exception their staff give 100 per cent to servicing our account and we consider the company one of our most professional suppliers. Their technical support has also been invaluable in resolving some of the more complex issues."

Boxes GH Managing Director, Phil Spencer, said: "We have been working very closely with Imperial Tobacco to develop the packaging and have been in consultation with the company’s engineering department to maximise product lines and efficiencies. The aim of the relaunch is to widen the appeal of Amphora to an even larger market with a new background illustration to the pack, richer colours, an evolved logo and crest and description."

The pack is a three colour carton in coated chip 480 micron board with perforations for display purposes and is used at point of sale to hold the pouches of tobacco. The Amphora range, which originated in Holland, consists of Original Blend, Mellow Blend, Full Aroma (the only one of the brand sold in the UK) and Rich Aroma. There are also special blends - Malt Whisky, Wild Cherry, Black Cavendish and Golden Blend.

Boxes GH has been working with Imperial Tobacco for six years. The tobacco industry, worth some £190 billion, is one of the biggest in the world and Imperial Tobacco, with a £5.2 billion turnover, employs over 8,000 people in 34 countries and has 13 manufacturing sites globally.

Boxes GH is based in Blackburn and maintains its leading position in the industry through a corporate commitment to outstanding customer service and a programme of continuous investment in the latest technology and state of the art printing presses.

The Company is a division of The Boxes Group which has a turnover of £50 million. The Group consists of seven specialist companies and majors on product presentation in a wide range of fields, from innovative luxury cartons for cosmetics manufacturers to specialist cartons for the pharmaceutical and healthcare industries. The business operates from five sites throughout the UK and has two companies in The Netherlands. The Boxes Group is part of Clondalkin, the international group of companies producing specialist packaging and printing products.

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