Boxes Ditone Provides Perfect Recipe for New Multilingual Labels for the Curry Club An innovative new multi-lingual label produced by Boxes Ditone is helping a sales drive by G.Costa - the expanding fine foods company - to bring more Indian food to the tables of Europe. Boxes Ditone has re-developed and enhanced the tamper-evident label, incorporating its peel and reveal technology, to show recipes in three languages for a new range of products from The Curry Club brand, owned by G.Costa. Three separate pages are hinged at different places around the circumference of the label to allow access to each language. The Curry Club was established in 1982 by author and celebrity chef Pat Chapman. The Club has built up a membership of several thousand and its success has resulted in a range of branded fine Indian products. Business Development Manager at Boxes Ditone, Andrew Wright, said: "It was particularly rewarding to work with G.Costa on such an innovative project and we believe this technology is a unique use of the tamper evident label. We are well known to manufacturers as a provider of advanced label solutions as we have a wealth of experience in print and constructional techniques which we can draw on to help us meet the most demanding brief. "G. Costa is keen to attract new business from the as yet untapped markets across the Continent and we were contacted to develop a multi-lingual label which would encourage consumers to be more adventurous with cooking Indian food at home." The label is one of nine being produced by Boxes Ditone and features traditional Indian designs incorporating Indian stamps and a rich tapestry design. Brand Manager, Sarah Middleton, from G.Costa, said: "We are very pleased with the superb job that Boxes Ditone has done in producing this unique label for us. Indian food is already the most popular form of cuisine in the UK and we are hoping to extend this trend to the rest of Europe." To choose another story - click here