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Ditone’s Label is Perfect Concept for Sales Success

The Extensia leaflet label from Ditone is rapidly increasing export orders for the award-winning Surf-ACE range of rubbing compounds and polishes made by Concept Chemicals, Europe’s leading manufacturer of quality chemicals for automotive cleaning and conditioning products.

The Manchester-based company says export sales have risen by 20 per cent since Concept Chemicals started using the new leaflet labels printed in the language of the country in which the products are sold.

Concept Chemicals MD, David Stockfis, said: "We export to 30 countries which used to mean producing labels in 20 different languages in-house. The sheer volume of world-wide demand following the British Design Council Award of Millennium Product status for our Surf-ACE compounds required us to take a radical new approach."

Ditone and Concept worked together to design six versions of the Extensia leaflet label which is manufactured in gloss white polypropylene with permanent adhesive and laminated with 23 micron polyester. The leaflet is made from 70g matt paper, folded four times and carries fully comprehensive product information.

Mr Stockfis added: "Although only in production for a short while, the new labels have already been a huge success and have generated even greater interest in our products. The extra amount of user information that can now be carried not only creates confidence but also lends an air of authority that could not be conveyed on a flat label."

The Surf-ACE range is a world-first, innovative one-step polishing system for complete removal of paintwork scratches and has set new standards in both OEM and aftermarket paintshop refinishing.

David Stevenson, MD of Ditone Labels, said: "With the advent of the new Chemicals Hazard Information and Packaging for Supply Regulations being implemented this Spring, chemical companies are required to include much more information on their labels and Extensia is the perfect solution for this.

"Not only are we very excited about this label but about the whole range of Extensia leaflet labels - and indeed, all of our new and innovative products."

Ditone Labels, based in Cambridgeshire, is a division of the £50m turnover Boxes Group. The Group consists of seven specialist companies and majors on product presentation in a wide range of fields, from innovative luxury cartons for cosmetics manufacturers to specialist cartons for the pharmaceutical and healthcare industries. The business operates from five sites throughout the UK and has two companies in The Netherlands. The Boxes Group is part of Clondalkin, the international group of companies producing specialist packaging and printing products.

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