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Fragrant New Business Win for Ditone Labels

Ditone, Europe's most progressive label manufacturer and a UK award-winning company, is working with cosmetics giant Revlon on packaging for its Charlie Christmas 2003 Gift Sets containing one of the Charlie perfume variants and a free gift .

Revlon’s brief was for Ditone to produce a label which looked like part of the carton and which could be peeled off by the customer without damaging the packaging.

The two cartons produced by Revlon are Charlie Red Pamper Gift Set, containing a 50ml Eau de Toilette with free Shower Gel and Body Puff and the Charlie Blue Duo Gift Set, with a 15ml Eau de Toilette and a small blue purse.

Ditone, an expanding division of The Boxes Group, supplied five variants of a label, all circular and printed in one colour plus varnish onto Gloss Silver Polyprop R5000.  Various silver substrate colours were trialled to achieve the required shine level.

Ditone's National Business Development Manager, Beryl Young said: "Ditone's reputation for world class innovative labels continues to expand and it's a great honour to win further business with an international cosmetics company of Revlon's stature."

Revlon's Packaging Technologist, Melanie Keen, added: "Revlon’s Charlie Christmas Gift Sets represent an important part of our final quarter business with over 99 per cent sell through on all sets.  Ditone’s technical expertise was ideal in creating these innovative labels for our 2003 packs.”

Based in Cambridgeshire, Ditone has recently installed the world's most advanced narrow web press, the first of its kind in the UK, as part of the Company's £2.5 million investment programme.

Ditone offers an exceptional range of print processes and products that include Crystal labels, Peel & Reveal labels, the Extensia multi page leaflet label range and Braille labels to assist the visually impaired. It is one of only a handful of companies in its sector to achieve the highest international standard for packaging pharmaceutical materials.

For more company information visit Ditone's website at www.ditone.co.uk

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