One of the UK’s largest manufacturers and suppliers of cake boards, decorations and sugarcraft equipment has secured a significant contract with Hobbycraft - Europe’s first and Britain’s biggest chain of art and craft superstores.

Cakeboards Ltd., part of The Boxes Group, is to now sell its range of products in Hobbycraft’s 16 superstores. Over the last year the number of outlets has doubled and three more stores are set to open in coming months.

In addition, Cakeboards is announcing two further contracts. The first is an exclusive agreement to distribute American cake decorations by Bakery Craft and the second is with Sefcol Ltd., to distribute sugar paste and marzipan in a wide variety of colours and pack sizes, to retailers and bakers throughout the country.

Cakeboards Sales and Marketing Director, John Heester, said: "These three important contracts demonstrate Cakeboards’ continuing success in maintaining a leading position in its business arena."

"Cakeboards has served the cake manufacturing and sugarcraft industry for over 50 years and has grown to become one of the most prominent names in the business. While we have all the capability of a large firm, we have retained the values of a small company in our relations with customers. Personal service is one of our greatest strengths."

Cakeboards, with a turnover of £3.5m, is based in Burnley, Lancashire and has a sales office in Ilford, North East London. The Company employs around 100 people. It was founded in the 1940s and become a member of The Boxes Group a few years later. Initially, Cakeboards only manufactured cake drums and cards for a small number of large customers but in the 1960s a range of cake decorations and wedding mascots were introduced, along with a first colour catalogue. Cakeboards acquired Mary Ford Ltd in 1992 retaining the company name, and has become well known for its range sugarcraft and edible products for the cakecraft industry.

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