Peel & Reveal label technology developed by The Boxes Group labels division, Ditone Labels, has gained a major contract for the Company with Pfizer Consumer Healthcare, as part of a new 21st century-look for the TCP Liquid Antiseptic range.

Following trials, Ditone Labels' technology was selected by Pfizer Consumer Healthcare for the outstanding performance of its three page Peel & Reveal design. The label also allows Pfizer to carry more information within a limited space.

The labels are produced to Pharmaceutical Code of Practice Standard and are sequentially numbered to ensure control of the product through the production process.

Ditone Labels Managing Director, David Stevenson, said: "This is a major contract win for us and underlines our expanding niche expertise in the UK pharmaceutical labels business. Ditone's Peel & Reveal technology has many advantages including the fact that it is attractive to consumers. The pages open really easily and there is no unpleasant stickiness left on the fingertips because we have developed a dry adhesive finish for the labels. We also helped translate the design to press by producing much of the artwork for the four sizes in the TCP range in our own studio.

"Since the success of this first work with Pfizer, we have gained more business with the Company's other lines."

The redesign of the TCP Liquid Antiseptic range also incorporates new shape bottles and tamper-evident caps for the £6.5m brand.

Pfizer Consumer Healthcare Marketing Manager, Barbara Hodgson, added: "TCP has been a tried and trusted family favourite for over 80 years. The new packaging brings the brand into the 21st century while at the same time maintaining its traditional values. For pharmacists, the new design offers higher brand visibility as well as increased stability on shelf which ultimately makes for easier stockholding and boosts to sales. More TCP is being sold than ever before and the new Peel & Reveal label produced by Ditone Labels is assisting this success. The label has a contemporary look, is more consumer friendly, clearer to read and we have been able to fit more information into a small space."

Ditone Labels, situated in Kimbolton, Cambridgeshire, is part of specialist packaging company The Boxes Group and recently invested £2.4m in purpose-built premises, a design studio, and a new press including leaflet facilities. The Company has been awarded the Pharmaceutical Supplier Code of Practice for non contact packaging. This eliminates the possibility of cross contamination of printed materials and ensures good manufacturing practice in a hygienic environment. Ditone Labels also holds the quality assurance licence ISO 9001.

Further press information from Laura Crisp or Lesley Crosland at Crosland Communications

Tel: 01638 662188
Fax: 01638 665082
Email: croscomm@dial.pipex.com