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Ditone Helps Extend Rachel's Organic Appeal

Ditone Labels has produced a redeemable voucher incorporated into its Extensia leaflet label for Welsh organic dairy, Rachel’s Organic. The voucher, which is redeemable against a future purchase of organic yoghurt, is being promoted through Sainsburys.
David Stevenson, Ditone’s Labels Managing Director, said: "Not only are we very excited about this label but the whole range of Extensia leaflet labels. The format is so adaptable that we have developed a number of unique products which are perfect for promotional purposes. This particular design for Rachel’s Organic combines the space to promote and explain their range while still having the practicality of an easy to remove, redeemable voucher. I understand the promotion is going very well."

David Stacey, Marketing Manager at Rachel’s Organic Dairy, said: "We searched long and hard for a promotional tool which was easy to apply and gave us the flexibility of including comprehensive product information without being too bulky. The Extensia leaflet fulfilled all our requirements."

Rachel’s Organic Dairy pioneered organic farming over 50 years ago and is now the leading authentic organic dairy brand.


The Extensia label for Rachel’s Organic is printed on 90 gsm paper and is overlaminated for protection. The format can also be produced on synthetic stock with pull out leaflets and can be resealed up to 40 times.

Ditone Labels, based in Cambridgeshire, has recently installed a nine-colour Gallus press which has been uniquely-specified to enable the Company to expand its programme of label innovation to include holographic, crystal labels, credit card labels and braille and moon printing to assist the visually impaired. It is the only UK company to house new world class plate making technology by Dupont.

Ditone Labels is part of the £50m turnover Boxes Group and consists of seven specialist companies majoring on product presentation in a wide range of fields. The business operates from five sites throughout the UK and has two companies in The Netherlands. The Boxes Group is part of Clondalkin, the international group of companies producing specialist packaging and printing products.
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