Ditone, Europe’s most progressive label manufacturer, is announcing its latest innovation, Pick-Me-Up, a unique promotional packaging concept which entices shoppers to lift the product off the shelf and purchase.

Pick-Me-Up is designed to be integral with the product and incorporates both  a label and a novel handle. It  is part of the Company’s patented Tac Tag® range and expands the use of this clever and unique concept.

Ditone MD, David Stevenson, said: “The Pick-Me-Up label offers a really exciting promotional benefit for any kind of food or confectionery product in a bottle, box or packet. The handle invites the customer to ‘get involved’ and pick up the pack.

“Pick Me Up can be used to deliver selling messages on the front and back and can be printed in any colour, shape or material. It’s a clever combination of stick and non stick material and our customers have already shown great early interest.”

Ditone is dedicated to providing bespoke label solutions and works with many of the UK’s leading brand manufacturers. Based in Kimbolton, Cambridgeshire, the Company has invested in an exceptional range of print processes to provide highly creative, cost-effective labels.

The range of processes includes UV flexographic, letterpress, semi-rotary letterpress, in-line combination screen, hot and cold foil blocking and variable printing.  The Company’s own Design Studio is dedicated to label reproduction, combining expertise in creativity with the latest label print processes. 

Ditone products include Crystal labels, Peel & Reveal labels, the Extensia multi page leaflet label range and braille labels to assist the visually impaired. The Company is continually developing its label range to offer even greater labelling opportunities to manufacturers. There are also dedicated departments for R&D, technical applications, label construction techniques and adhesive technology. Manufacture conforms to The Pharmaceutical Supplier Codes of Practice and ISO9001 standards.

Ditone is a division of The Boxes Group which has developed a range of skills and expertise in specific areas of the packaging materials business. The Group has five sites throughout the UK and has two companies in The Netherlands. The Boxes Group is part of Clondalkin, the international group of companies producing specialist packaging and printing products.