An innovative new multi-lingual label produced by Ditone Labels is helping a sales drive by G.Costa – the expanding fine foods company – to bring more Indian food to the tables of Europe.

Ditone Labels has re-developed and enhanced the tamper-evident label, incorporating its peel and reveal technology, to show recipes in three languages for a new range of products from The Curry Club brand, owned by G.Costa. Three separate pages are hinged at different places around the circumference of the label to allow access to each language.

Business Development Manager at Ditone Labels, Andrew Wright, said: "It was particularly rewarding to work with G.Costa on such an innovative project and we believe this technology is a unique use of the tamper evident label. G.Costa is keen to attract new business from the as yet untapped markets across the Continent and we were contacted to develop a multi-lingual label which would encourage consumers to be more adventurous with cooking Indian food at home."

The label is one of nine being produced by Ditone Labels and features traditional Indian designs incorporating Indian stamps and a rich tapestry design.

Brand Manager, Sarah Middleton, from G.Costa, said: We are very pleased with the superb job that Ditone Labels has done in producing this unique label for us. Indian food is already the most popular form of cuisine in the UK and we are hoping to extend this trend to the rest of Europe."