Ditone, Europe’s most progressive label company, is working with Fred International Ltd., the expanding hair styling products company, on a ‘handsomely-packaged’ new  range of British grooming tools for men.

The range of hair styling products, branded Lock Stock and Barrel Grooming, will be sold in department stores and men’s boutiques around the UK.

LS&B Grooming range features a bold, circular lid label on a trendy claret-coloured jar. The label has been produced in a variety of colours which harmonise with the jar and has a practical matt soft touch overlaminate for protection.

Fred International MD, Mark Snowdon, said: “Our aim is to increase product choice for men who care about their appearance and LS&B is just the start of a total grooming range for men which will include skincare and shaving products.

“We approached Ditone, as the industry leader, to help us create a label which would represent a masculine brand of quality and luxury. We knew what we wanted but didn’t know how to achieve it. The personal and highly flexible approach at Ditone enabled us to produce a finished label that exceeded all expectations without compromise.”