New labels designed and manufactured by Ditone for Fred International Ltd’s niche range of innovative professional haircare products are turning heads all over the world.

Fred International asked Ditone to create a series of sophisticated but sensibly-priced labels which would attract the attention of customers having their hair washed in professional salons.

Ditone, Europe’s most progressive label company, produced a matt effect, no label look for the range of shampoos and conditioners to match the one litre frosted containers, made from HDPE.  A gloss panel at the top of the label, incorporating silver foil blocking, was produced to underline the premium quality of the product.

London-based Fred International is currently expanding its range of styling products into salons in Canada and Scandinavia and is aiming at the US market next. The company was founded in 2001 by MD Mark Snowdon.

Director of Marketing at Fred International, Ben Snowdon ,said: “Ditone’s ingenuity and expertise has assisted us to re-invent the backwash bottle as a retail product. Our new labels are visually appealing to the customer, of exceptional quality yet cost-effective and  importantly are also waterproof.