The highly specialised division of The Boxes Group - Ditone Labels - are manufacturing the finest packaging for a unique, luxury skincare range based on pure, organic Cashmere goat’s milk.

Cashmere Beauty® has been created by entrepreneur Shahriar Nazemi who first worked in the family cashmere business in Scotland before being headhunted by Chanel. (He later worked for further famous names, becoming Head of Design for Holland & Holland before being invited to join Tanner Krolle.)

The packaging and labels were designed with very careful consideration to maintaining the Brand’s first class integrity. The high quality recyclable cartons, manufactured at Boxes Prestige, were printed using a four colour process plus pantone 465 with a satin varnish on 450um Incada Excel material. Labels were printed by Ditone - Europe’s most progressive label manufacturer - in five colours on a filmic substrate. The overall effect is a contemporary designer look with a beautiful finish.

The concept of Cashmere Beauty began five years ago when Shahriar developed the skin condition psoriasis and was in need of a product to nourish the dryness and alleviate the discomfort. He discovered that pure Cashmere goat’s milk contains anti-inflammatory proteins that help heal and regenerate the skin.

The range avoids colouring or perfumes and is dermatologically tested and FDA approved. Production is carried out in Italy. It is being sold at Liberty and selected beauty stores.